Balenciaga, revolution in the world of luxury
From chic to streetwear, A well -traced evolution
Long before sneakers futurists rooted in popular culture, Balenciaga is the name of an ingenious Spanish creator, Cristobal Balenciaga, which has revolutionized the history of fashion. Self -taught, his sharp taste for female fashion is nourished by the work of the greatest Parisian couturiers, whose work he admires. Fleeing the civil war in 1936, he moved to Paris where he oversees his third fashion house. Nicknamed "King of Parisian Couture", his creations are a sublime alliance between intense black, Hispanizing curves and daring colors.
When he died, Nicolas Ghesquière resumes the artistic direction of the brand. Then in 2015, when Demna gvasalia in turn becomes director of Balenciaga, this is the start of a new area, streetwear, extravagant and elegant. The house develops the business of sneakers, In a wacky and futuristic style. The luxury company has therefore experienced a striking development, when compared to chic and feminine pieces with contemporary collections that are ever more amazing.
A brand that REDEfinites standards
If Balenciaga was able to purify female bodies during the peak of his life, the brand rejuvenates its marketing Since the arrival of Demna Gvasalia, by offering a choice of models anchored in the area of time. Demna proves that there is no limit in fashion and reconsiders the Codes of Sportswear.
Ranging from FOAM, innovative version of crocs to platform, to Tyrex or Triple S that relaunch the trend "Dad shoes", Balenciaga therefore rhymes with avant-garde and innovation. With the creation of Speed trainer, sneakers With extreme comfort, the house appeals to millions of people around the world. Finally, the model Track takes up the challenge of making a practical pair of shoes, since it is similar to hiking sneakers. The strength of the Spanish brand rests in its abundant originality which is the subject of some criticism. However, this eccentricity pleases and has been able to make its place.
A promising future
Balenciaga relies on the most influential artists of our time to imagine collections going beyond the expectations of the public. For exemple, Sam Smith represents the fall-winter collection and Kristen Stewart is the brand's face. In addition, the house continues to develop in various categories, jewelry, accessories, men's clothing, and offers collections full of originality and know-how.
Balenciaga therefore knows how to do it in terms of fashionable upheaval. This is what the house has done to fashion industry in recent years, and what it intends to do in those to come. Between sneakers atypical at the top of the trend and streetwear Meticulous and avant-garde, Balenciaga sees a bright straight future ahead ...
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