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Balenciaga
BALENCIAGA, REVOLUTION IN THE WORLD OF LUXURY
FROM CHIC TO STREETWEAR, A WELL-TRACLED EVOLUTION
Long before the futuristic sneakers anchored in popular culture, Balenciaga is the name of an ingenious Spanish designer, Cristobal Balenciaga, who revolutionized the history of fashion. Self-taught, his keen taste for women's fashion is nourished by the work of the greatest Parisian couturiers, whose work he admires. Fleeing the civil war in 1936, he settled in Paris where he supervised his third fashion house. Nicknamed “King of Parisian couture”, his creations are a sublime alliance between intense black, Hispanic curves and bold colors.
Upon his death, Nicolas Ghesquière took over the artistic direction of the brand. Then in 2015, when Demna Gvasalia in turn became director of Balenciaga, it was the beginning of a new area, streetwear, extravagant and elegant. The house develops the sneakers, business in a crazy and futuristic style. The luxury company has therefore undergone a striking evolution, when we compare the chic and feminine pieces to the ever more stunning contemporary collections.
A BRAND THAT REDEFINES STANDARDS
If Balenciaga was able to purify female bodies during the heyday of its life, the brand is rejuvenating its marketing since the arrival of Demna Gvasalia, offering a choice of models anchored in the era of time. Demna proves that there are no limits in fashion and then reconsiders the codes of sportswear.
Ranging from the FOAM, an innovative version of the crocs with a platform, to the Tyrex or even to the Triple S which are relaunching the trend « dad shoes », Balenciaga therefore rhymes with avant-garde and innovation. With the creation of the Speed Trainer, sneakers with extreme comfort, the house has won over millions of people around the world. Finally, the Track model takes up the challenge of making a practical pair of shoes, since they are similar to hiking sneakers. The strength of the Spanish brand lies in its abundant originality which is the subject of some criticism. However, this eccentricity pleases and has made its place.
A PROMISING FUTURE
Balenciaga relies on the most influential artists of our time to imagine collections going beyond the public's expectations. For example, Sam Smith represents the fall-winter collection and Kristen Stewart is the brand's muse. In addition, the house continues to develop in various categories, jewelry, accessories, men's clothing, and offers collections brimming with originality and know-how.
Balenciaga therefore knows how to do it in terms of fashion disruption. This is what the house has done to the fashion industry in recent years, and what it intends to do in those to come. Between sneakers atypical at the top of the trend and meticulous and avant-garde streetwear, Balenciaga sees a bright future straight ahead...
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