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Adidas Ultra Boost
Adidas Ultra BOOST, 1 only word: comfort
Adidas BOOST, A TECHNOLOGICAL ADVANCE
There Ultraboost constitutes the renewal of Adidas. Wishing to innovate and compete with technology Air developed by Nike, Adidas is developing what would become one of its most popular soles in recent years. In partnership with a laboratory specializing in this field, the German brand created technology Boost. Much more advanced than the old EVA sole, this innovation is perceived as a breakthrough in the history of the brand. This new technology is still used today with, for example, Yeezy Boost signed Kanye West.
Validated by athletes and the scientific world
After launching the first model equipped with this sole, the Adidas Energie Boost, A second silhouette is created. Announced as "the best shoe of running never created ”, the Ultraboost see the day. Event outing, everything is set up to assert the strength of this shoe. Adidas Invite athletes like Yohan Blake and Wilson Kipsang (former world record holder of the marathon) to reveal this new model. Real -time demonstrations, measured by the Aramis system, a system used by NASA, Boeing and BMW during crash tests are set up.
A model combining sobriety and technicality
Composed of a canvas upper Primeknit, Ultraboost is one of the lightest shoes on the market. Her design unique makes it different from all other shoes running. This opens the doors to fashion, lovers of sneakers tearing himself away from the creation of the three-strips brand. The shoe is so popular that Adidas decides to distribute it in a limited edition giving a new status, more exclusive to this Ultraboost. Adidas has since declined its model in many colors, mainly sober and always visually coherent. With this basketball, the German brand has managed to create one of the most emblematic shoes in recent decades! A must-have For lovers of sneakers !
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