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Today's objects
Wethenew doesn't stop at sneakers anymore.
Sneakers, clothing, niche fragrances: our selection is expanding to bring together the objects that shape today's culture. Pieces you wear, collect and discover for their story, their aesthetic or what they say about their time.
And this is only the beginning: new worlds will progressively join the Wethenew selection.
The pairs that matter
This is where it all began. From the most sought-after models to the new silhouettes redrawing the sneaker landscape, Wethenew brings together the pairs that mark their era.
Collaborations, classics, reissued archives or new references: a selection designed to follow sneaker culture at its most current, without losing sight of the models that built it.
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Today's wardrobe
Hoodies, t-shirts, pants, outerwear and statement pieces now form a wardrobe where established labels, new references and everyday essentials meet.
Pieces chosen for their cut, their identity and their ability to outlast trends and find a lasting place in a silhouette
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The new signatures
Niche perfume has become a new object of discovery and collection. Confidential houses, unexpected compositions and references passed by word of mouth: a new culture is being built around the bottle.
Wethenew selects the fragrances that spark curiosity, tell a story and let you express your taste differently.
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"At heart, what brings all these objects together isn't their category, but the way we look at them. That vision is what gives Wethenew its coherence."
— David & Michael
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