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New Arrivals
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ALL THE LATEST NEWS SNEAKERS & STREETWEAR
THE SNEAKERS GROWING MARKET
Throughout time, commerce has undergone real revolutions and the sneakers market has not been spared. Even before the evolution of distribution methods, the number of releases was completely disrupted with dozens of pairs per month. We can cite the different collaborations between Nike and Off-White, Jordan and Travis Scott, Nike and Patta or even NOCTA. Likewise, Nike and Jordan have amplified their strategy of variation of their flagship models such as the Air Jordan 4 or the Nike Dunk. Between the reissue of iconic colors like the Air Jordan 4 White Cement or the creation of a new range like with the new futuristic models from NOCTA.
The brand with the swoosh thus positions itself as the most productive sports equipment manufacturer in the world. The appearance of digital technology has revolutionized the way sneakersis consumed. A time reserved for sneakers addicts who came to buy their pair directly in the store closest to them, digital has made the sneakers accessible to as many people as possible. But what strongly contributes to the influence of sneakers are of course the collaborations between the greatest designers and sportswear giants like Adidas, Nike, ASICS... Whether it is Adidas with its iconic collaborations with Kanye West, or Pharrel Williams, Nike continues to rethink its models, giving designers from all over the world the chance to let their creativity speak with the recent release of the Air Max 95 Corteiz Honey Black. We also notice the return of certain retro Y2K models such as the P-6000 or the Nike Shox. The brands are also innovating in the distribution of products by creating collections and sneakers exclusive depending on the regions of the world like certain models of Yeezy reserved for the United States. sneakers 's brands succeed in anchoring themselves in the daily lives of its consumers through ever-increasing weekly releases and innovative distribution methods.
THE FUSION OF LUXURY AND SNEAKER CULTURE: JORDAN x DIOR, NIKE x SACAI, ADIDAS x CHANEL
The great novelty which is establishing itself as a trend is the meeting between the world sporstwear with the sneakers and the world of luxury with haute couture creators. The first to have seized this potential was the German brand Adidas. By integrating creators into its creative teams, surprising collaborations emerged with the Raf Simons Ozweego or the collaboration with the designer Rick Owens. For 10 years we have also had a permanent range Y3, a line signed Yohji Yamamoto. Likewise, the first significant collaboration between a luxury house and a sportswear brand saw the light of day with the Chanel X Pharrel Williams association on an extremely limited Adidas NMD Human Race extremely limited. Nike has also managed to find a place of choice in the world of haute couture with strong collaborations with the Japanese house Comme des Garçons.
We thus find a magnificent Comme des Garçon Air Force 1 or a pack of 3 Nike Air Max 95. Likewise for several years the brand Undercover continues to innovate by reworking original models such as the Overbreak or the famous Dunk High. But it is the brand of Bill Bowerman, Nike which emerges victorious from the collaborations between luxury and sportswear. In 2017, Nike partnered with the famous Chicago designer Virgil Abloh, currently artistic director of the house Louis Vuitton. Thus the label of the American designer and DJ Off-White and Nike offer us a first series of 10 models followed by several other silhouettes. Reworking materials with an unstructured dimension, this collaboration will leave its mark, opening the door to other partnerships.
Thus in 2020, a unique collaboration between Jordan and the house Dior of the group LVMH appeared on the scene. Featuring the Dior monogram on the swoosh, the two brands bear witness to the gradual blurring of the boundaries between luxury and luxury. sportswear to become one. Likewise in 2017, Supreme by James Jebbia is joining forces with Louis Vuitton for a capsule collection that will get people talking, notably with a magnificent Box Logo with the LV monogram. Little by little sportswear, streetwear and luxury merge to form a single block.
In 2021, the collaboration pushes the concept further thanks to the The 50 collaboration. Nike and Virgil join forces to revisit the Nike Dunk thanks to in 50 variations available only via exclusive access on the SNKRS.
application. It's even Virgil Abloh who will talk about the end of streetwear in an interview given to Dazed : “I would really say that it's going to die, you know? His time is over. Like, how many t-shirts can you own, how many hoodies, how many sneakers ?
HOW TO FOLLOW THE NEW RELEASES SNEAKERS AND STREETWEAR AT HOME WETHENEW
This page is updated with each arrival: the colors of Nike andadidas as soon as they are released, the Travis Scott and NOCTA drops when we obtain them, the retro-running ASICS and New Balance throughout the seasons. This fall, three arrivals structure the department: the Flyknit versions and women's exclusives of the Nike Mind 001, the New Balance 204L in Mushroom and Timberwolf, and the ASICS Gel-NYC 2.0. On the streetwear side, the seasonal collections ofAMI Paris, de Perplex and Daily Paper.
A rule to find your way around: a new product can be judged after three weeks. Colors that run out in one day often come back in restock; those that remain are rarely bad pairs, just pairs that the hype has forgotten — and that's where the best deals are made.
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