Air Jordan 3
AIR JORDAN 3, AN INNOVATIVE AND REVOLUTIONARY MODEL
A STRONG STORY, AN ICONIC MODEL: AIR JORDAN 1
A true classic among lifestyle and basketball silhouettes, the Air Jordan 1 has made its mark on fashion and sports, especially with the hugely popular Air Jordan 1 Mid. Over the years, it has become a must-have, driving fans wild with every release. This sneaker was born after the release of the Dunk High. Drawing inspiration from the model, Peter Moore redesigned the pair for Basketball performance and to allow Michael Jordan to shine on NBA courts. Incorporating Air technology, it completely revolutionized Basketball silhouettes and pushed the Converse Chuck Taylor into the background. Perfectly matching any outfit, the Air Jordan 1 has gradually become the sneakers lifestyle sneaker to have in your wardrobe. Propelled by iconic collaborations like with the famous label Off-White or Houston rapper Travis Scott, the Air Jordan 1 High took the Michael Jordan brand to another level. Note that a low-top version also exists with the legendary Air Jordan 1 Low! But in a move for innovation and to keep its ambassador, the American brand introduced new, more imposing and technical models like the Air Jordan 4, the Air Jordan 5 and the iconic Air Jordan 11. Jordan Brand is far from slowing down, much to the delight of fans.
AIR JORDAN 3, THE RENEWAL OF JORDAN BRAND
A favorite model of Michael Jordan, the silhouette of the Air Jordan 3 was the very first designed by legendary designer Tinker Hatfield in 1988. Creator, among others, of the Air Max 1 , he worked closely with the player wearing number 23 to design this Jordan and all those that followed as well. Universally recognized as a gem of technology and performance, the Air Jordan 3 stands among the most iconic Jordan. This one was released just after a previous version that received a rather lukewarm reception… It was following the launch of the Air Jordan 3 that the brand established itself as one of the major names in sports equipment. It was also since the release of this model that the Jordan logo officially became the Jumpman logo, thus replacing the winged ball. Representing Michael Jordan in the midst of dunk, the new signature was directly taken from a shot during a “his Airness” photoshoot in full action. It would appear on the tongue of the Air Jordan 5 and the lace lock of the Air Jordan 6!
AIR JORDAN 3: A SNEAKERS WITH A UNIQUE DESIGN
In terms of look and design, the pair features the air bubble unique to Nike Air technology on the sole. The “Elephant Print,” a pattern reminiscent of elephant skin, is present on the heel and the front reinforcement of the shoe. Finally, the upper of the {{1b72e9d44e4bade4fb95d5c626c990d}} is made of box leather and the sole of various polyurethane components, giving it flexibility and durability over the years. The silhouette also stands out thanks to a slimmer design than the Air Jordan 4! It was with the {{1b72e9d44e4bade4fb95d5c626c990d}} on his feet that Michael Jordan had one of his best seasons and won the MVP title, best player in the league, for the first time in the NBA. He also claimed a legendary victory over Dominique Wilkins in the dunk contest. This victory is still credited today to the incredible performance of the model created by Hatfield. Now available in many variations, the {{1b72e9d44e4bade4fb95d5c626c990d}} is one of the most iconic silhouettes in the brand’s—and sneaker history in general. An essential model, full of history, a “must-have” for fans and aficionados of sneakers!
AIR JORDAN 3: COLLABORATIONS UNIQUES
Nike relies on collaborations and colorways that are more striking than ever. Among them is the stunning Air Jordan 3 Quai 54 in collaboration with the Parisian event. As a globally recognized basketball street competition, this collaboration showcases the competition’s signature color codes. Each year, a new silhouette is reimagined, and it was during the 14th edition that this model appeared—a real nod to the basketball and to street culture. Nike also collaborates with famous singers and rappers, such as DJ Khaled. Thus, we find 2 magnificent Air Jordan 3 with the Father of Asahd and Grateful colorways, where the American producer demonstrates his intense love for the Michael Jordan brand. True collector's items, these two sneakers are now selling for unimaginable prices. As a long-time partner, the Japanese concept store Atmos offered us a pack consisting of its famous Air Max 1 Elephant Print and a very successful Nike Air Jordan 3. Released in March 2017, this very limited collaboration made quite a buzz. Thus, the Nike Air Jordan 3 managed to leave the courts and now hits the streets worldwide.
AIR JORDAN 3 RETRO: THE HYPE OF OLD SCHOOL SNEAKERS
Several questions arise regarding the differences between the Retro versions and the other editions of Air Jordan 3. The main difference lies in the design of the sneaker; the Retro iterations take on the same shape as when these pairs first appeared on the feet of Michael Jordan. The Air Jordan 3 Retro Racer Blue is the perfect example! Note that in 2022, the retail price of Air Jordan 3 will increase from €160 to €180, which will result in a slight increase in resale prices for the most anticipated colorways of Air Jordan 3. No changes are planned for sizing, which remains the same as before: stick to your usual size.
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