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Labubu Pop Mart
LABUBU AND POP MART, THE TOOTHED MONSTERS WHO CONQUERED HANDBAGS
KASING LUNG DESIGNED LABUBU IN 2015, POP MART MADE IT SINCE 2019
Before being a key ring, Labubu is a book character. In 2015, illustrator Kasing Lung, born in Hong Kong and raised in the Netherlands, published The Monsters, a trilogy of albums inspired by the Nordic tales of his childhood. His tribe of forest elves includes Zimomo the leader, Tycoco the skeleton, Spooky, Pato — and Labubu, a girl with pointy ears and nine jagged teeth, mischievous and endearing. The first figurines are released by How2Work; in 2019, Lung signed an exclusive license with Pop Mart, the Beijing blind box giant founded in 2010 by Wang Ning.
The changeover has a date: April 16, 2024, Lisa of Blackpink posts a photo of his bag with a Labubu plush hanging on it. Rihanna, Dua Lipa, Rosé and Central Cee follow. The Monsters generates 3 billion yuan in sales in 2024, then 4.8 billion in the first half of 2025 alone, more than a third of the figure of Pop Mart. In one year, a picture book elf has become the most coveted object on the planet, resold, copied, sometimes stolen from the window.
TASTY MACARONS, HAVE A SEAT, BIG INTO ENERGY: THE LABUBU SERIES
Collectors count in versions. There V1, Tasty Macarons, launches in 2023 the format that changed everything: a 17 cm vinyl plush toy with carabiner, available in dessert shades. The V2, Have a Seat, in July 2024, seats Labubu. The V3, Big into Energy, in 2025, adds electric colors and frosted eyes. Each box is random from six, plus a secret drawn at a one in 72 or 144 chance depending on the series. Alongside the plush toys, the vinyl figurines : the Wacky Martseries, which disguises Labubu as convenience store items, and the One Piececollaboration, which lends him the clothes of Luffy and his crew.
CRYBABY AND BABY MOLLY: THE OTHER FACES OF POP MART
Pop Mart is not just one monster. CryBaby, the little girl with permanent tears from the Thai Molly Yllom, is the second most sought-after license: the Crying Again series and the Powerpuff Girls collaboration offer it in pendant plush toys. Molly, the girl with blue-green eyes and a pouty pout from Kenny Wong, is the historic licensee of the house, the one who made it known in 2016; the Baby Molly Pocket Friends series miniaturizes it into a key ring.
HOW TO CHOOSE AND AVOID COUNTERFEITS
A single box is the bet; a complete box is the entire series with a possible secret. Check three things upon receipt: the QR code on the box, authenticable on the Pop Mart, site, the nine teeth exactly, and the color of the vinyl on the face, matte and uniform. The “Lafufu”, copies sold at knockdown prices, often have ten teeth and a shiny face. Our entire section comes from official distribution, sealed boxes. With Sonny Angel and cards Pokémon, Labubu form the trio that carries our collectibles department — three objects, the same logic: organized scarcity, the one that the sneakers invented.
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