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Billionaire Boys Club
Billionaire Boys Club : the icon streetwear
Founded in 2003 by Pharrell Williams and the Japanese designer Nigo, Billionaire Boys Club, often abbreviated BBC, is a brand streetwear iconic. From its beginnings, the label has distinguished itself by a unique approach combining fashion, music, art and urban culture, while offering an instantly recognizable aesthetic. Its slogan, “Wealth is of the heart and mind, not the pocket”, perfectly sums up the state of mind of the brand.
Billionaire Boys Club established itself as a reference thanks to its strong graphics, its iconic logos such as the astronaut or the helmet, and its colorful DNA inspired by pop culture as well as the world of skateboarding and hip-hop. It is worn by major figures of the musical and urban scene such as Pharrell Williams, Kanye West, Jay-Z, Kid Cudi or even Tyler, The Creator.
BBC also multiplied the iconic collaborations with adidas, Reebok, New Balance, Timberland or even Ice Cream, its sister label dedicated to sneakers and at denim.
Billionaire Boys Club : the essentials
The collections consist of hoodies, t-shirts, sweatshirts, jackets and pants. Among the most popular pieces, we find: the Diamonds & Dollars Tree Camo Arch Logo Popover, theArch Logo T-Shirt Black, the Glow Astro Zip Through Hood, or even theArch Logo Denim Pants Light Wash Blue.
The clothes BBC easily combine with Nike or New Balance.
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