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Billionaire Boys Club
Other collections
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Billionaire Boys Club: the streetwear icon
Founded in 2003 by Pharrell Williams and the Japanese designer Nigo, Billionaire Boys Club, often shortened to BBC, is an emblematic streetwear brand. From the start, the label stood out with a singular approach mixing fashion, music, art and urban culture, while offering an aesthetic recognisable among all. Its slogan, “Wealth is of the heart and mind, not the pocket”, sums up the brand's mindset perfectly.
Billionaire Boys Club established itself as a benchmark thanks to its bold graphics, its iconic logos such as the astronaut or the helmet, and its colourful DNA inspired as much by pop culture as by the worlds of skate and hip-hop. It is worn by major figures of the music and urban scene such as Pharrell Williams, Kanye West, Jay-Z, Kid Cudi and Tyler, The Creator.
BBC has also multiplied emblematic collaborations with adidas, Reebok, New Balance, Timberland and Ice Cream, its sister label devoted to sneakers and denim.
Billionaire Boys Club: the essentials
The collections are made up of hoodies, T-shirts, sweatshirts, jackets and trousers. Among the most popular pieces are the Diamonds & Dollars Tree Camo Arch Logo Popover, theArch Logo T-Shirt Black, the Glow Astro Zip Through Hood, and theArch Logo Denim Pants Light Wash Blue.
The clothing of BBC pairs easily with Nike or New Balance.
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