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AIR JORDAN 1, THE EMBLEMATIC SILHOUETTE OF JORDAN BRAND
A MODEL WITH A STRONG HISTORY
The Air Jordan 1 High… Perhaps the most iconic silhouette in history (with the exception of the Air Force 1).
A true symbol of hip-hop and sports culture, the story of Michael Jordan's iconic shoe is matched only by its popularity. Loved by enthusiasts and newcomers alike, the Air Jordan 1 is a must-have.
Jordan Brand offers its legendary pair in two hugely successful versions: the Air Jordan 1 Mid and the Air Jordan 1 Low! Wearable with any style of clothing, from skirts and dresses on the women's side to slim and wide-leg pants on the men's side, the Air Jordan 1 has been regularly reissued over the years.
A classic with many lives: from the Union Los Angeles boutique to Travis Scott, many key players in sneakers culture have had their own version! Originally intended for NBA hardwood courts, the Air Jordan successfully embraced the codes of "streetculture": the retro sneaker from Nike became a true fashion phenomenon.
A B-BALL SNEAKER AHEAD OF ITS TIME
The sneaker originated on the basketball court. Created in 1985 by Peter Moore, the famous designer also behind the Equipment line at Adidas, this pair features an architecture and a design similar to the Air Force 1. It was also the very first pair marketed by the Air Jordan brand, co-created by Michael Jordan and Nike.
Still a long way from the Jumpman logo, the original model features the famous winged ball, "Jordan Wings," which served as its signature. In terms of performance, Nike's Air technology has equipped the sole since 1985 for maximum comfort and support, with reinforced protection around the ankle — a high-cut design designed for the basketball court.
Released in 3 colorways — white, white and red, black and red — this pair appeared like a UFO with its leather upper and a look unlike anything seen before at the time.
As a fun fact, the first red and black version named Bred of this silhouette was not authorized on NBA courts, for failing to comply with the league's dress code. Number 23 was therefore fined $5,000 each time he appeared on the court. Nike paid every fine and used the controversy to promote the pair.
What is less well known: MJ took some time to accept his signature sneaker, whose colors reminded him of those of the Devil… Yet it was in the Air Jordan 1 that "His Airness" won the Rookie of the Year title, took part in his first Slam Dunk Contest, and gave his team one of the best seasons in its history!
HIGH, MID, LOW: THREE CULT CLASSICS
The sneakers signature models by Jordan released by Nike in 1985 will be available in High edition with iconic colorways such as the Chicago, in the red and white colors of his team: the Chicago Bulls. Manufactured exclusively in South Korea, the Bred, Black Toe, White/Black colorways would follow the launch timeline of the signature collection and would be worn by MJ himself during the 1985/1986 NBA season.
At the same time, several sneakerss in different colors would be unveiled by Nike: the Royal Blue with its royal blue, the Shadow with its shadow grey, the UNC and the Natural Grey, which would get an exclusive retro release in 2021. Never worn on court, these original colorways would establish themselves as true must-haves of sneakers culture.
A Metallic Pack would later be unveiled and would introduce the Air Jordan 1 Low to the general public. In 2020, the Metallic collection was brought back on the Air Jordan 4 from 1989. It would take until the early 2000s for the Retro editions to appear, reintroducing the OG colorways in a brand new shape, the Air Jordan 1 Mid.
Quickly embraced by women and younger consumers more focused on fashion than sportswear, it enabled Jordan Brand to refresh its sneakers audience. More recently, the Air Jordan 1 High Zoom Air CMFT added a Zoom Air unit, for even more comfortable shoes.
LEGENDARY COLLABORATIONS
FRAGMENT, OFF-WHITE, UNION: THE HYPE WAVE
As early as 2008, the Jumpman brand collaborated with several brands and cultural entities, starting with Levi's. In 2014, the hype movement arrived. Hiroshi Fujiwara, creator of the Fragment Design label, unveiled the Air Jordan 1 High to us, which would revolutionize the world of sneakers.
Using the color blocking of the Black Toe, the Japanese artist replaced the red heel tab with an electric blue one that would become the label's signature. The high-top then experienced unprecedented popularity, reaching even the feet of Kanye West .
But it was the latter's best friend, Virgil Abloh, who would change the game with the Air Jordan 1 High Off-White Chicago released in 2017 as part of the The Ten collection. A true tidal wave!
In 2018, it was Union L.A, an iconic Los Angeles store run by Chris Gibbs, that unveiled two magnificent Air Jordan 1 Retro High, the Storm Blue and the Black Toe.
TRAVIS SCOTT AND DIOR, THE GRAILS
After a collaboration with Spider-Man, the creative teams at Jordan teamed up with another close associate of Ye, Texas artist Travis Scott, on the Air Jordan 1 High Retro Travis Scott and its iconic reverse Swoosh, which would become the signature of La Flame starting in 2019.
A Low version followed, since released in Reverse Mocha with its rich brown hue, in Medium Olive with its khaki green, all the way to the recent Tropical Pink and Shy Pink with their bold rose finish, rounding out the long list of Air Jordan 1 Travis Scott.
In 2020, Jordan Brand teamed up with French luxury house Dior for two sneakers in special limited editions of just 8,500 pairs worldwide, crafted in Italy from Italian leather.
WHICH JORDAN 1 COLOR SHOULD YOU CHOOSE?
That's the silhouette's great strength: the brand offers a Air Jordan 1 colorway for every style. Purists will go for the OG colorways — the Chicago red, the black and yellow of the Yellow Toe, the University Blue of the Air Jordan 1 Blue — while fans of understated style will opt for immaculate white, Wolf Grey grey, or black Black Phantom — easy sneakers to wear every day.
Softer shades have their classics too: the sandy beige of the Sail, the coffee brown of the Mocha, the pine green of the Pine Green, the grape purple of the Court Purple, the mustard yellow of the Yellow Ochre, the coral orange of the Starfish, or the powdery rose of the latest Travis Scott. An endless palette, which explains why these sneakers transcend trends!
BUY YOUR AJ1 AT THE BEST PRICE ON WETHENEW
At Wethenew, every Air Jordan 1 product is authenticated by our experts before shipping: every pair is inspected, from the most accessible product to the rarest grail. Price-wise, the range is broad: a Low Wolf Grey around €145, Retro High OG editions between €200 and €500, up to Travis Scott or Union collaborations trading in the three- or four-figure range.
Hot tip: keep an eye on Air Jordan 1 markdowns and promotions! During every sale season, more than one older model gets discounted — both summer and winter sales often hold great surprises on less recent sneakers.
These shoes come in every size — men's, women's, junior (GS), kids' (PS), and even toddler (TD) — and in every height, High, Mid or Low. Add express 48h delivery on a wide selection and a size guide on every product page, across more than 800 available models.
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