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Borntostandout
Borntostandout: niche perfumes that do not go unnoticed
Borntostandout lives up to its name: this house of niche perfumery creates bold and assertive eaux de parfum, designed for anyone wanting to stand apart. Powerful notes, singular compositions and an openly claimed character: every Borntostandout fragrance is a genuine declaration of olfactory identity.
The story of the house of Borntostandout
Borntostandout is a niche perfume house founded in Seoul, South Korea, in April 2022 by Jun Lim, a former investment banker and passionate perfume collector. The brand claims a provocative and non-conformist approach, summed up by its slogan “Why fit in if you were born to stand out?”. Its bottles, white with bright red lettering, draw on the white porcelain of the Joseon dynasty, marrying Korean heritage with a deliberately bold identity. To bring its often transgressive creations to life, the house works with recognised perfumers.
Browse the whole Borntostandout selection, then dive into our perfumes world and into our wellness space devoted to care and wellbeing.
In the same spirit of bold niche perfumery, explore too Liquides Imaginaires, Sora Dora and M.Micallef.
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