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Adidas Yeezy Boost 350 V2
Other collections
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YEEZY BOOST 350 V2, MORE THAN JUST A PAIR OF SNEAKERS, AN ICON
THE RISE OF KANYE WEST IN FASHION
Rapper, producer, designer, and a big fan of fashion and art, Kanye West is what you would call a complete artist. Always eager to create products under his own name, he began his ascent by collaborating with various streetwear brands with varying degrees of success: Bape and even Nike, for example. Always ahead of his time, he also teamed up with Louis Vuitton on a series of sneakers. It's worth noting that Virgil Abloh, current artistic director of the Parisian fashion house, was formerly the right-hand man of the American rapper. Unsatisfied and frustrated with these various collaborations, it was in 2015 that he crossed paths with the sportswear giant Adidas, ready to offer him not just a simple collaboration but the creation of a joint entity, much like Nike and Jordan. This meeting gave birth to the Yeezy brand, now a must-have in the streetwear and sneaker world.
YEEZY 350 & YEEZY 750, THE BEGINNING OF SUCCESS
This in-depth collaboration first brought to life the silhouette of the Yeezy 750. Strongly resembling the Nike Air Yeezy II, sneakers from the previous partnership with Nike, the model released in an extremely limited edition created a buzz and quickly caused a frenzy. Buoyed by this first success, Ye, as the rapper likes to be called, struck again and unveiled the model that would become the most sought-after and popular of his entire footwear designer career, the Yeezy Boost 350.
With its futuristic and aerodynamic design, the pair quickly established itself as the must-have silhouette of recent years. It played a major role in popularizing and democratizing the limited edition sneakers system we know today. today with handpicked retailers as well as a raffle system to win the right to purchase your version of the model.
Adidas and Kanye West have heavily focused on silhouettes like the ultra-futuristic Yeezy Boost 380, but also on dad shoe-style sneakers like the Yeezy 500 , or the Yeezy 700. More recently, however, the duo's focus seems to be shifting to slip-on models, such as the highly popular Yeezy Slide or even the Yeezy Foam RNNR!
YEEZY BOOST 350 V2, THE REALIZATION
Shortly afterward, in 2016, Kanye West unveiled a second edition. Updated and modernized, the silhouette overall retains the same lines as its previous version. Simply named Yeezy Boost 350 V2, the design of the pair is slightly reimagined, wider, more curved, and overall more generous. This sneaker drives the point home even further, asserting itself as the most popular limited edition model ever released. With a design just as avant-garde as the previous version, it features a Primeknit sock-like upper atop a sole equipped with Adidas' Boost technology. Since its release, the Yeezy 350 V2 has been launched in numerous colorways: Zebra, Beluga, Bred, Triple White...
Considered a visionary by all his peers, Kanye West is now one of the most influential designers in the world. Every new release is an event! A new reference for fashion and sneakers enthusiasts, already a classic despite its recent launch, you won't be able to miss the silhouette of the Yeezy 350 V2, already widely adopted by an ever-growing audience.
HOW DO THE YEEZY BOOST 350 V2 FIT?
As for the Yeezy 350, we recommend choosing half a size up from your usual size for every model. For example, if you wear a 40 EU, we suggest opting for a 40 2/3 EU! The forefoot can often be slightly compressed by the Primeknit, which is why we recommend going half a size up. This allows you to enjoy the comfort and the “sock-like” feel so appreciated by fans of the Yeezy!
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