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ASICS
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The history of Asics
The ASICS brand is the acronym for "Anima Sana In Corpore Sano", meaning in Latin "A sound mind in a sound body." Founded in 1949 in Japan, the company specializes in the manufacturing of athletic footwear and is committed to quality and innovation in this field. It was in 1964, during the Tokyo Olympic Games, that ASICS truly won over the general public and gained international visibility by outfitting many medal-winning athletes. Over the years, ASICS gradually expanded its product range to cover various sports disciplines; in addition to running shoes, it also offers tennis and volleyball shoes. The company stands out for its constant commitment to research, development, and the creation of cutting-edge technologies. With the return of the Y2K trend, ASICS is now universally recognized as one of the most prestigious sportswear brands. Its reputation is built not only on the quality and performance of its products, but also on its deep commitment to the health and well-being of athletes.
Asics Gel Kayano 14
The ASICS Gel Kayano 14 bring back the iconic designs of the 2000s, for a retro-technical look that is still perfectly on-trend.
A hybrid version of the full inner bootie from the GEL-Kayano Trainer 1 and the technical sole of the GEL-Kayano 21, they are renowned for their stability, cushioning, and long-lasting comfort. They appeal to fans of running and streetwear with their fluid lines, stylized paneling, and meticulous finish.
Equipped with Gel technology, they provide enhanced support, ideal for long-distance runners. Available in men's and women's models, this is ASICS's most acclaimed performance silhouette in the world of running.
Asics Gel-NYC
The ASICS Gel-NYC embody the perfect balance between contemporary style and running technology, offering optimal everyday comfort.
Designed to meet the needs of both fashion enthusiasts and sports fans, these sneakers retain the performance heritage of ASICS, with an urban and on-trend touch. Their meticulous finishes and elegant color palette pair easily with a contemporary wardrobe.
Featuring a breathable mesh upper and synthetic material reinforcements, they ensure breathability and consistent support. The integration of GEL technology, combined with a stabilizing midsole, guarantees responsive cushioning as well as lasting support, ideal for all physical activities.
Asics Gel-1130
The ASICS Gel-1130 stand out for their ability to combine performance and comfort. Inspired by retro aesthetics, they tap into the Y2K trend of the 2000s. Their dynamic design is paired with breathable materials and sharp lines, delivering lightness, support and style with every step.
Equipped with the famous GEL technology, their high-performance cushioning provides long-lasting comfort, a lightweight feel, support tailored to every stride, whether for brisk walking, sports training or everyday wear.
Easy to style, this model is available in a wide range of sizes and colorways for men, women and children. They perfectly complete a casual or sportswear look.
running Asics shoes
running ASICS shoes are recognized worldwide for their commitment to quality, comfort and performance. Thanks to their Gel cushioning technology, well-thought-out design and attention to the specific needs of runners, ASICS shoes deliver an optimal running experience. Whether for jogging enthusiasts or elite athletes, running ASICS shoes combine style, innovation and support to meet the varied demands of running and fit just as well in the sneakers women category as in sneakers men.
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