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Nike x Travis Scott
TRAVIS SCOTT NIKE, THE CACTUS JACK COLLAB
THE STORY OF RAPPER TRAVIS SCOTT
Travis Scott was born in 1992 in Houston, the capital of Texas in the United States. With a grandfather who was a jazz composer and a father who was a musician, young Travis developed a passion for music very early on. He learned to play drums and piano before later turning to electronic music. From Björk to the Sex Pistols, he quickly opened himself up to a wide range of influences. At 16, Travis began rapping, following in the footsteps of his idols Kid Cudi and Kanye West. After that, Jacques Webster, his real name, took on the pseudonym Travis Scott in reference to his favorite uncle. After two years of study, he left university to devote himself entirely to his passion. A risky bet that paid off, since in 2012 he was discovered by rapper TI, who launched his career.
THE JOURNEY OF CACTUS JACK: FROM THE SPARK TO THE FLAME
As a young artist, Travis Scott quickly stepped out of the shadows thanks to TI and his label. After a few early tracks, the young Texan was contacted by none other than Kanye West. Becoming his mentor, Yeezus helped him produce his first EP, "Owl Pharaoh" in 2013. He then released another mixtape in 2014, "Days Before Rodeo". Thanks to these mixtapes, the media and insiders discovered this new talent, already being announced as one of the future stars of urban music. It was this time under the "GOOD MUSIC" label of the rapper/producer/designer from Chicago that Travis released his first studio album in 2015: "Rodeo".
With his atmospheric and energetic style, blending electronic influences, gimmicks, and catchy melodies, his album very quickly achieved both critical and commercial success. Travis Scott established himself as one of music’s headliners and was given the status of the new leader of the rap movement. Fond of playing with the codes, the artist gave himself many nicknames throughout his career. The best known being "The Flame", taken from an American urban expression symbolizing an energetic and uncontrollable vibe. "Cactus Jack" is also often used by the rapper. A direct reference to his first name Jacques, it is also a nod to his Texan roots and to the villain in Hal Needham's parody western released in 1979.
In 2016, the Houston-born artist unveiled his second album, "Birds in The Trap Sing McKnight," which cemented his position as the prince of trap. This was followed by several solo and collaborative projects, including one with Quavo from the group Migos. But it was in 2018 that "The Flame" would fully break free and take the crown as the new king of rap. Following a powerful media and marketing campaign, his highly anticipated third album, "ASTROWORLD," was released, etching his name into culture forever.
TRAVIS SCOTT X NIKE: BEYOND US RAP
A fashion enthusiast, Travis Scott stands out beyond music through his style and taste for standout pieces. A trendsetter, the young man is a true lover of luxury and luxury fashion. He landed his first collaboration in 2017 with the brand Helmut Lang. From Louis Vuitton to the many streetwear labels, "La Flame" is at the heart of the trend, cultivating its own visual identity. He also models for many brands.
Passionate about sneakers, he was one of the first to rock a pair of Yeezy when their release was announced. He collaborated for the very first time with Nike on a pair of Air Force 1 in 2017, which he revisited in a Sail version in 2018, ahead of the famous Jordan 1.
After the AF1, Travis Scott reworked other iconic models from the Nike catalog, namely the Air Max 1, the Air Trainer 1, the Air Max 270 and the Dunk Low.
After a 2026 marked by the release of the AJ1 Low Tropical & Shy Pink, Travis is thinking even bigger. To mark the release of the most anticipated game of the decade, GTA 6, the Houston artist is teaming up with Rockstar Games and Nike on three Air Force 1 models, including a Friends & Family edition that already looks set to be extremely limited. And because a top-tier collab on an AF1 is not enough, the artist is also contributing to the game's soundtrack!
NIKE TRAVIS SCOTT JORDAN
Also a big fan of the Air Jordan brand, he reworked the Air Jordan Trunner LX model in his own image. The few pairs produced were intended exclusively for his personal use and were never released in stores.
Now one of the most sought-after pairs on the market, he followed up with other models. He mainly reinterpreted silhouettes from the Jumpman brand:
- In 2018, the two entities revisited the Air Jordan 4. The AJ4 "Cactus Jack" and its electric blue upper. The pair was also produced in several other "Friends and Family" versions: Purpe, Grey and Nike Air.
- In 2019, the Air Jordan 1 Travis Scott "Cactus Jack" with its taupe-colored base and reverse Swoosh. Teased on social media, the model released in limited quantities on the evening of the Grammy Awards ceremony in February. It was made public a few weeks later, at the same time as a streetwear collection.
Since these two iconic models, the American rapper and the Swoosh brand have multiplied their collaborations, notably on the Air Jordan 1 and the Jordan 6. The AJ1 has been reimagined in multiple variations such as the Air Jordan 1 Low OG Travis Scott Olive, the Air Jordan 1 Low OG Travis Scott Reverse Mocha, and also the dark Air Jordan 1 Low OG Travis Scott Black Phantom. The singer of "Gossebumps" also revisited the AJ1 Low in its version specially designed for golf. In June 2024, the Air Jordan 1 Low OG Travis Scott Golf Neutral Olive was thus born. A variety of colorways to discover in our special Air Jordan 1 Low Travis Scott selection!
Recently, after numerous revisited versions of the iconic models from Nike, Jordan and Travis Scott unveiled in 2024 the first signature model from the artist from Houston, the Jumpman Jack.
Key models: the AJ1 Low Medium Olive, Shy Pink and Tropical Pink
Even though he designed his first silhouette, Travis Scott will continue to reinvent the iconic models of Air Jordan. After a now-cult Medium Olive edition of the AJ1 Low, a Air Jordan 1 Low Shy Pink and a Air Jordan 1 Low OG Tropical Pink in pink tones were released in May 2026, much to the delight of Travis fans. A marked switch in terms of colorways, with bolder colors than the artist's usual tones.
The future of Houston's prodigy, for whom he was named ambassador of arts and education, looks bright. It is certain that Travis Scott aka Cactus Jack is destined to enter the pantheon of artists who have left an indelible mark on the history of music and fashion.
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