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Other collections
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AIR MAX 1: ONE TECHNOLOGY, ONE EMBLEMATIC MODEL
The Air Max is among the silhouettes that have marked the history of the sneaker for good. Designed in 1987 by Tinker Hatfield, famous creator of the Air Jordan 3, of the Air Jordan 4 and of many other classics, the pair is one of the first to adopt the Nike AIR technology, and it stands out above all for its unique design, which lets you glimpse the air bubble inside its soles through a small window at the heel.
To design the forward-thinking look of the Air Max 1, Tinker Hatfield says he drew on the architecture of the Centre Pompidou in Paris , where he was staying at the time. The tubes of the famous Beaubourg building would inspire the best-known designer of the brand with the swoosh. He then had the idea of building in air tubes in the manner of those making up the facade of the Centre Pompidou. Nike first unveiled the model in a “ White/Varsity Red ” version, carrying a colour palette running from white to grey by way of red. As the most emblematic colourway, it has been reissued several times as part of Air Max Day. Many other colourways would later be revealed by the brand from Oregon. Following the success met by this revolutionary pair, ahead of its time, Nike developed new editions, each more innovative than the last.
A RANGE OF INNOVATIVE TRAINERS: AIR MAX 90, AIR MAX 97, AIR MAX 720
The aim of thebrand is simple: to become better and better performing while increasing the visibility of that “ air bubble ”. That is how the collection came to include many other silhouettes.
Air Max 90
The Air Max 90 appeared in 1990, a few years after the mythical Air Max 1. Unveiled with its Infraredcolourway, that colourway is today seen as one of the most mythical of the range. With many collaborations and ever more mythical colourways, the Nike shoe is today one of the most unavoidable silhouettes of the Air Max range.
Air Max 95
The Air Max 95 was designed by Sergio Lozano in 1995. It draws its inspiration from human anatomy and more particularly from the rib cage. It is the first Air Max to have an Air unit covering thefront and theback of the foot. Its aggressive silhouette would be much appreciated by English burglars, according to a study by the London police. It would be highly prized by Japanese collectors, with some of its colourways available exclusively in Europe and in the United States.
Air Max 97
The Air Max 97 arrived in shops in 1997, seven years after the release of the Air Max 90. Conceived at first as a running shoe, the Air Max 97 finally established itself as a lifestyle pair. Imagined by Christian Tresser, the pair stands out with a fully visible Air-Sole unit and a wavy design that makes all its charm. The model's main inspiration lies in the look of Japanese high-speed trains, the very embodiment of aerodynamics. It would meet with dazzling success in Italy, notably in Rome, where it would get several special editions.
Air Max 98
For the Air Max 98, it is Sergio Lozano who is at the helm of this little sister of the 97. It takes up the sole of the latter while adding a different upper. The 1998 release would get several collaborations, notably with the brand Supreme. Its OG colourway, nicknamed Gundam , refers to a Japanese anime about mecha battles, very popular in the 90s.
Air Max 720
For its part, the Air Max 720 rests on an Air-Sole unit far more imposing than the previous editions. The emphasis is therefore on the practical side, blending comfort and materials such as mesh and leather. It presents itself as an evolution of the Air Max 270 and draws on aerospace aesthetics.
With designs running from restrained to the most original and colourful colourways, the Air Max is an unavoidable trainer. With affordable resale prices across every size, these models are perfect for lifestyle use, whether you are a man or a woman.
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