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Adidas
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ADIDAS, A BRAND WITH STRONG VALUES
ADIDAS: A SPORTSWEAR MANUFACTURER FOCUSED ON PERFORMANCE
Adidas was founded in 1949 in Germany by two brothers, Adi and Rudolf Dassler. The company was first named "Dassler" before later becoming Adidas. As an anecdote, Rudolf Dassler later went his own way to create his own company, known as Puma. Understanding the need for performance in athletic footwear was the main motivation for both founders. Adidas began by producing sports shoes for football and bags, which remain the brand's flagship products. One of the first stars to wear the brand's products was Jesse Owens, who won four gold medals at the Olympic Games in Berlin in 1936. Over the years, Adidas became increasingly present at the Olympic Games, eventually becoming the brand that sponsored the games in 2012. Globally known as the "three stripes brand", Adidas later went through a rough patch from which it emerged by renewing its image and expanding its product range sneakers.
AT THE ORIGIN OF ONE OF THE GREATEST INNOVATIONS IN SNEAKERS: THE BOOST
Wishing to innovate and compete with the Air technology developed at Nike, Adidas developed what would become one of the most popular soles. In partnership with a specialized laboratory, the German brand developed the Boost technology. Much more advanced than the previous EVA sole, this innovation is seen as a breakthrough in the brand’s history. This new technology is still used today with, for example, the Yeezy Boost, created by Kanye West. Adidas eventually associated its name with younger and more popular movements such as hip-hop and began to establish itself in street culture. This was confirmed by the massive "Adidas All In" advertising campaign from its fashion division Adidas Originals, called "All Originals Represent". In 2011, the first episode of this campaign featured celebrities like Lionel Messi and rapper B.O.B.
The trefoil logo of Adidas Originals, called the trefoil, also has its own history. It was used on all the brand's products until 1997 , it has been famous ever since for the brand’s heritage. Replaced by the Performance logo, the Adidas Originals logo is now reserved for apparel that references the years from 1940 to 1980.
INFLUENTIAL ADIDAS AMBASSADORS: KANYE WEST, PHARRELL WILLIAMS
Today, with its numerous collaborations, such as with Kanye West for the Yeezy line or Pharrell Williams for the NMD Human Race, the German brand is one of the biggest names in streetwear and remains a brand of choice for all fans of sneakers ! In fact, the three-strips brand and Kanye West represent one of the most prolific collaborations of recent years. There are over a dozen models reimagined by the famous American rapper, stylist, and designer. Arriving like a UFO, this collaboration has established itself as the reference point for streetwear style. But Adidas doesn’t hesitate to venture into the world of high fashion with globally renowned ambassadors and pioneers in the field. Notably, the collaboration with Yohji Yamamoto and his label Y3, which revisits the German brand’s technologies, all in the understated style of the Japanese artist. Likewise, the very famous Belgian designer Raf Simons also left his mark by signing a stunning “dad shoe” with the Raf Simons Ozweego 2. Whether it’s high fashion, streetwear, or rap, Adidas always manages to capture the cultural codes of sneakers and streetwear by offering us comfortable models with lifestyle style.
ADIDAS SAMBA SNEAKER, ADIDAS GAZELLE AND ADIDAS FORUM: THE BIG COMEBACK OF RETRO DESIGNS
Thanks to the Blokecore trend, Adidas’ timeless classics designed for football, such as the Samba and the Gazelle, are making a major comeback, accompanied by the adidas Originals trefoil logo perpetuating the German brand’s tradition. At the origins of the movement: the British football culture of the 70s, 80s, and 90s, which saw a resurgence in popularity during the 2022 World Cup, but also through multiple collaborations with entities such as the house of Gucci, Human Made by Pharrell Williams, Sporty and Rich by Emily Oberg, and Kith by Ronnie Fieg.
Adidas Campus
Descended from the adidas Tournament designed for basketball, the Adidas Campus first found success with the hip-hop scene and streetwear. But it was later, especially among skaters, that this silhouette—designed in supple suede and featuring leather Three Stripes—made the biggest impact. Today, it fits perfectly into the Y2K trend and pairs wonderfully with all 2000s looks.
Adidas Gazelle
An iconic adidas model, the Adidas Gazelle has been a star of the German brand's catalog since its creation in 1968. Designed to help elite athletes achieve their goals, it is now at the top of adidas's most popular models, with its suede upper and leather details having become iconic. Wear it everywhere, for any occasion.
Adidas Handball Spezial
Launched in 1979 for handball players, the Adidas Spezial has become a must-have in sneakers culture. Its suede upper and rubber sole give it a timeless retro look, making it one of the trendiest products right now.
Adidas Samba
The adidas Samba is a timeless classic in the world of sneakers that is rooted in the football culture of the three-strips brand. Featuring a full-grain leather upper, the Samba offers an elegant blend of comfort and durability. This iconic sneaker embodies adidas's sporting heritage with its distinctive details like the signature three stripes and gum outsole. To pay further tribute to the beautiful game, the German brand has even released this timeless silhouette in the colors of clubs it sponsors, such as Arsenal, Manchester United, and Juventus of Turin.
Perfect for a day in the city or on the pitch, the adidas Samba combines style and functionality. Available in a variety of colorways, it lets you express your style according to your current mood. Its classic design has stood the test of time, making the Samba a must-have choice for all fans of sneakers and fashion enthusiasts alike.
With the Samba, add a retro touch to your wardrobe. Its rich history and timeless aesthetic make this silhouette a classic, blending tradition and modernity.
Adidas Stan Smith
Created in 1964, the Stan Smith is without a doubt the most iconic model from the three-strips brand. Its perforated white leather upper combines comfort and durability. What is now a must-have lifestyle wardrobe staple was originally a performance model born from a collaboration between the tennis player Stan Smith and Adidas. Today, the adidas Originals Trefoil logo accompanies him in all his adventures to showcase the brand's heritage.
Adidas Superstar Sneaker
Created in 1969, the Superstar is the first basketball shoe to feature a full-grain leather upper for optimal comfort and durability. This low-top version of the Adidas Pro Model captivates thanks to its solid rubber toebox, nicknamed the shell-toe! It was popularized by the hit "My Adidas" by Run-DMC in 1986. The white sneaker then became the symbol of street culture and 1980s basketball, especially with legendary players like Kareem Abdul-Jabbar. To wear an Adidas Superstar, nothing beats a retro Originals tracksuit for an authentic 80s Hip-Hop look.
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