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ADIDAS, A BRAND WITH STRONG VALUES
ADIDAS: A SPORTS BRAND BUILT AROUND PERFORMANCE
Adidas is founded in 1949 in Germany by two brothers Adi and Rudolf Dassler. The company was first called “Dassler”, before later becoming Adidas. As a side note, Rudolf Dassler went on to set up his own company, known as Puma. Understanding what athletes need from their footwear was the founders' main driving force. Adidas started out making football boots and bags, which remain the company's flagship products. One of the first stars to wear the brand was Jesse Owens , who had won four gold medals at the Olympic Games of Berlin in 1936. Over the years, Adidas became increasingly present at the Olympic Games, and went on to become the brand sponsoring the Games in 2012. Known worldwide as thethree stripes mark, Adidas later went through a difficult spell, which it came out of by refreshing its image and widening its range of sneakers.
BEHIND ONE OF THE BIGGEST INNOVATIONS IN SNEAKERS: BOOST
Looking to innovate and take on the Air developed at Niketechnology, Adidas developed what would become one of the most popular midsoles around. Working with a specialist laboratory, the German brand created Boost. Far more advanced than the older EVAmidsole, the innovation was seen as a breakthrough in the brand's history. The technology is still in use today, on the Yeezy Boost, created by Kanye West. Adidas gradually tied its name to younger, popular movements such as hip-hop and began putting down roots in street culture. That was confirmed by the sweeping advertising campaignAdidas all Inrun by its fashion arm Adidas Originals and titledAll Originals represent”. In 2011. The first instalment of the campaign put the spotlight on stars such as Lionel Messi or the rapper B.O.B..
The Adidas Originals trefoil logo, known as the trefoil, has a story of its own. Used on every product until 1997, it has since stood for the brand's heritage. Replaced by the Performance logo, the Adidas Originals mark is now reserved for garments that reference the years 1940 to 1980.
INFLUENTIAL ADIDAS AMBASSADORS: KANYE WEST, PHARRELL WILLIAMS
Today, with its many collaborations, including those with Adidas x Bad Bunny, Kanye West for the brand Yeezy or Pharrell Williams for the NMD Human Race, the German brand ranks among the biggest names in streetwear and remains a go-to for every sneaker fan . The three-stripe brand and Kanye West have produced one of the most prolific partnerships of recent years, with more than a dozen models reworked by the American rapper, stylist and designer. It arrived out of nowhere and established itself as the benchmark for streetwearstyle. Adidas is also happy to venture into haute couture with world-famous ambassadors who pioneered the field. Worth noting is the collaboration with Yohji Yamamoto and his label Y3 , which reworks the German brand's technologies with all the restraint of the Japanese designer. Belgian designer Raf Simons also left his mark with a superb dad shoe, the Raf Simons Ozweego 2. Whether in haute couture, streetwear or rap, Adidas always manages to read the cultural codes of the sneaker and offer comfortable models with real lifestyle appeal.
ADIDAS SAMBA, ADIDAS GAZELLE AND ADIDAS FORUM: THE BIG RETURN OF RETRO DESIGN
Thanks to the trend Blockcore, Adidas classics originally designed for football, such as the Samba and the Gazelle, are making a strong comeback, carrying the Adidas Originals trefoil logo that keeps the German brand's tradition alive. At the root of the movement: British football culture of the 70s, 80s and 90s , which enjoyed a fresh surge of popularity during the 2022 World Cup and through numerous collaborations with names such as Gucci, Human made by Pharrell Williams, Sporty and rich of Emily Oberg and Kith of Ronnie Fieg.
Adidas Campus
A descendant of the adidas Tournament designed for basketball, the Adidas Campus first found success with the hip-hop and streetwear scene. It was later among skaters, though, that this silhouette in soft suede with leather Three Stripes made the biggest impression. Today it fits the Y2K trend perfectly and works with every 2000s-inspired look.
Adidas Gazelle
An iconic adidas model, the Adidas Gazelle has been a star of the German brand's catalogue ever since it appeared in 1968. Designed to help elite athletes reach their goals, it now sits among the most popular adidas models, its suede upper and leather details having become iconic in their own right. To wear anywhere, on any occasion.
Adidas Handball Spezial
Launched in 1979 for handball players, the Adidas Spezial has grown into a sneaker culture staple. Its suede upper and rubber sole give it a timeless retro look that makes it one of the most sought-after products of the moment.
Adidas Samba
The adidas Samba is a timeless piece of the sneaker world and part of the football culture of the three-stripe brand. With a full-grain leather upper, the Samba offers an elegant balance of comfort and durability. This emblematic sneaker embodies sporting heritage of adidas, with distinctive details such as the famous three stripes and the gum outsole. To pay further tribute to football, the German firm has even released it in the colours of clubs it sponsors, such as Arsenal, Manchester United or even the Juventus Turin.
Perfect for a day in the city or on the pitch, the adidas Samba combines style and function. Available in a wide range of colourways, it lets you express your style however you feel. Its classic design has stood the test of time, making the Samba an essential choice for sneaker fans and fashion lovers alike.
With the Samba, you add a retro touch to your wardrobe. Its rich history and timeless look make this silhouette impossible to date, bringing tradition and modernity together.
Adidas Stan Smith
Created in 1964, the Stan Smith is arguably the most iconic model of the three-stripe brand. Its perforated white leather upper combines comfort and durability. What is now a lifestyle wardrobe essential started life as a performance shoe, built around a partnership between tennis player Stan Smith and Adidas. Today the adidas Originals trefoil logo goes with it everywhere, highlighting the brand's heritage.
Adidas Superstar sneakers
Created in 1969, the Superstar was the first basketball shoe with a full-grain leather upper, for optimal comfort and durability. This low version of the Adidas Pro Model fascinates thanks to its tough rubber toebox, nicknamed the shell toe. It was made famous by the Run-DMC hit “My Adidas” in 1986. The white sneaker then became the standard-bearer of street culture and 80s basketball, worn by legendary players such as Kareem Abdul-Jabbar. To wear an Adidas Superstar, nothing beats a retro Originals tracksuit for a proper 80s hip-hop look.
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