){kind=logo}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=logo}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=logo}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
Veja
VEJA, THE ECO-RESPONSIBLE FRENCH SNEAKER SINCE 2004
2003, THE SOCIAL AUDIT IN CHINA WHICH GAVE BIRTH TO VEJA
Sébastien Kopp and François-Ghislain Morillion are childhood friends, graduates in management, and are 25 years old when everything changes. In 2003, they conducted a social audit in China on behalf of a major fashion brand. What they see in the excesses of the system decides them to build an alternative rather than write another report.
The company was created in 2004, the first pairs left the Brazilian workshops in 2005 — hence the two dates which circulate indifferently on the web. The name says the project: veja means “look” in Portuguese. Only two pillars, assumed from the start and never prioritized: aesthetics and transparency.
AMAZON RUBBER AND ORGANIC COTTON: THE MATERIALS VEJA
Most of the brand's work happens upstream of the chain. Wild rubber harvested in Amazonia was paid in 2025 five times the market price, a gap that directly finances the seringueiro communities. The cotton comes from Peru under Regenerative Organiccertification, the leather fromUruguay and it is tanned without chrome, the polyester is recycled.
Remains the most radical choice, and the most rarely imitated: none advertisement, never. The budget that usually goes into campaigns is reinjected into the matière première, which makes it possible to display a consistent price with supplies that cost four to five times more than the sector standard. Notoriety was built by word of mouth, which explains the slowness of the first years and the solidity of what followed.
CAMPO, V-90 AND VOLLEYBALL: THE MODELS OF SNEAKERS VEJA
The Campo is the most popular: smooth leather, clean lines, a city car that can wear a suit as well as jeans. The V-90 draws on running retro from the 90s, flat sole and elongated profile. The Volley replays clay court tennis, here available in leather rather than canvas. And the Salar LT pushes the brand towards lightweight trail running.
All share the lateral V and an Amazonian rubber sole. The dominant Extra White which runs through the range makes it a sure bet in the sneakers whitedepartment, alongsideAutry on the retro register and Diemme on that of careful European manufacturing.
HAVE IT REPAIR ITS SNEAKERS VEJA RATHER THAN REPLACE THEM
This is the logical extension of the model, and the point that competing sheets systematically forget. Veja operates repair shops in Bordeaux, Paris, Berlin, Madrid, London, New York, Los Angeles and São Paulo, where we resoles and sews again instead of buying again. The Veja General Store, opening in Paris in 2024, installs this logic in a permanent location.
An approach which brings the brand closer to a bootmaker like Clarks, designed to last and be resoled, than to the usual sneaker cycle. For routine maintenance, chrome-free tanned leather requires gentle cleaning and, above all, no machine: natural rubber does not like heat or wringing.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}