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Yeezy 750
YEEZY 750, THE MOST ICONIC HIGH-TOP SNEAKER FROM KANYE WEST
KANYE WEST, A CREATOR AND DESIGNER ABOVE ALL
A renowned rapper and producer, Kanye West is a true lover of fashion and art. It is no surprise that he would put all his energy into creating fashion products under his own name. He learned his craft from the best, as shown by an interview with Clique TV about his relationship with Jean Touitou, founder of the label A.P.C.. He began his rise in fashion with surprising collaborations, with Bape, Louis Vuitton and Nike. Through those experiences his network grew, creating a direct link with Virgil Abloh, who would go on to be artistic director of the famous Paris fashion house Louis Vuitton. But Kanye West was not won over by his last collaboration with Nike on the Air Yeezy, feeling held back in his creative freedom. After creating his label Yeezy in 2005, he seized a golden opportunity. The brand with the 3 stripes teamed up with Kanye West and offered him the chance to create his own sneaker line, free of any Adidasbranding. That marked the rapper's renewal and the birth of the most emblematic collaboration of the last 10 years.
THE YEEZY BOOST 750, A FORWARD-THINKING SNEAKER
It was in 2015 that Kanye West truly shared his first model with us: the Yeezy Boost 750. Released in very few pairs, this sneaker stirred the crowds and the world of the trainer. Very close to the popular model Ye had previously created in collaboration with Nike, the Air Yeezy, this new model is seen as the fulfilment of the designer's creativity. There is a high-top in minimalist style , made entirely in a very high quality nubuck . But the charm of the pair lies in the perforations on the toe, its side fastening and its large mid-strap, adding a more technical touch to this sneaker. And to top it all, the boost technology from Adidas appears, fitted to the sole, which adds great comfort. It came in 3 colourways: Light Brown, Grey Gum and Triple Black. Kanye West marked a turning point in his collaboration with Adidas by opening the door to imposing silhouettes with incredible design and comfort.
MAKING WAY FOR THE YEEZY BOOST 350
In 2016, Kanye West completely rethought his sneaker line by unveiling the most iconic model of the brand: the Yeezy Boost 350 V2. Drawing on the first version, this one was completely reworked and improved, building in the technical and futuristic approach of the Chicago rapper. Long seen as the most limited release of the Yeezyrange, this silhouette met with lightning success in the landscape of streetwearculture. It is built on a bootie in Primeknit and a thick sole fitted with the Adidas Boosttechnology. This sneaker is the most widely varied to date, with dozens of colourways, each more original than the last, such as the Zebra, Beluga, Bred, Triple White… Thanks to this model the founder of the Yeezy label saw his popularity in the world explode. Every new release is awaited like the Messiah by the brand's fans. Now a benchmark, Kanye West keeps reinventing with innovative sneakers, among them the Yeezy 700, the most popular “ Dad Shoe ” on the planet.
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