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Bisous Skateboard
BISOUS SKATEBOARDS, THE MONTPELLIER SKATEWEAR BRAND BORN IN THE SOUTH
A BUYER AND A MUSICIAN FOUNDED BISOUS SKATEBOARDS IN MONTPELLIER
Théo Monelli was a manager and buyer at People's Rag, a store in Montpellier: he knows retail and skate culture from the inside. Laurent Pastor, meanwhile, comes from the music world. The two friends launched the venture in 2017, in the wake of the Man trade show in Paris, and the brand officially set its founding date in 2018 — which explains the two different years that appear here and there.
They started by outfitting riders in their circle, opened their Montpellier store in December 2019, and the division of roles has not changed: Laurent Pastor handles the artistic and musical direction, with Bisous Radio as the brand’s sonic extension, while Théo Monelli oversees sales and distribution. Today, the brand can be found in more than 120 points of sale, from Merci to La Samaritaine, including Citadium and Starcow.
T-SHIRTS, HOODIES AND KNITWEAR: THE BISOUS SKATEBOARDS WARDROBE
The aesthetic draws on 1990s-2000s board sports, but with a local filter: southern light, bright colors, arcade-machine-style lettering. It is this crossover that sets the brand apart from American skate labels, and the name plays a part in it — “Bisous” is an untranslatable French word, repeated three times on pieces from the Sonics line, and that is precisely what helped carry the brand internationally.
The wardrobe covers a rider’s everyday needs: t-shirts with Grease, Buffalo or Ballroom graphics, hoodies, crew socks, faux-fur beanies. But the range goes well beyond skatewear with the South mohair pull, the Garage flannel shirt, or the Lounge patinated leather jacket. Production is split between France and Portugal.
BISOUS SKATEBOARDS COLLABORATIONS: CLARKS, SEBAGO, J.M. WESTON
The best example of this approach is a collaboration. For the pair created with Clarks Originals, the brand did not just pick a colorway from a chart: the pale rose comes directly from the salt marshes of Aigues-Mortes and the flamingos of the Camargue, centered around the character of a man working in the salt flats. This is an approach that also appears in the brand’s other collaborations, with Sebago, J.M. Weston, Horace, the Atelier de Nîmes, Ganni or Buff: each time a story, never simple co-branding.
That’s what places Bisous Skateboards within a specific European family: brands born from a local scene that end up exporting its visual identity — Arte in Antwerp, Bisous in Montpellier. The fits remain unisex and intentionally loose, meant to be worn with Clarks or skate sneakers rather than a slim silhouette.
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