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Self-care belongs in the culture 💙
Style isn't just about what you wear. It's also expressed in the way you take care of yourself, in the precision of your skincare routine, in the signature of a fragrance.
With Wellness, Wethenew is breaking new ground: a selection of high-end K-beauty products, makeup with expert formulas, and niche fragrances chosen for their character.
Each product is selected with the same rigor as our sneakers. Because for us, skincare is part of your wardrobe.
)
Skin Care: the foundation.
It all starts with healthy, balanced skin. Our selection of K-beauty and high-performance skincare products favors recognized active ingredients and masterful formulas. Clear routines, designed to last.
)
Makeup: precision.
Makeup as a tool for expression. Masterful textures, just the right pigments, long-lasting formulas: products designed to structure the complexion, highlight the eyes, or accentuate a detail, without overdoing it.
A clean, balanced, intentional approach.
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Perfumes: the signature.
A fragrance cannot be seen, but it defines a presence. It extends a silhouette, accompanies a movement, leaves an impression. Our selection brings together niche fragrances chosen for their construction, their longevity, and their character. Bold compositions, designed for those who seek a signature rather than a trend.
)
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