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Electimuss London
ELECTIMUSS LONDON, HIGH PERFUMERY INHERITED FROM ANCIENT ROME
ELECTIMUSS LONDON, A SPECIAL NICHE PERFUME HOUSE
It is one of the most unique houses in our collection of Perfumes niche. Founded in London in 2015 by two friends, Luke Granger and Jason Collison, Electimuss London draws all its inspiration from the Ancient Rome, its splendor and its decadent perfume culture. The name itself sets the tone: in Latin, Electimuss means “choose the best”, a motto that guides each of the brand’s creations.
Like cult houses like Goldfield & Banks or Oman Luxury, Electimuss London has managed to impose an immediately recognizable signature in the world of haute perfumery. Each perfume is designed as an olfactory chapter of the Roman Empire: the Romans, the first great perfume connoisseurs, collected the rarest ingredients throughout their empire and along the Silk Road. The house perpetuates this obsession with excellence by collaborating with the greatest talents, including Christian Provenzano and Julien Rasquinet.
Resolutely bold and independent, the brand is aimed at fragrance lovers who seek character above all, far from the beaten path of mainstream perfumery.
OPULENT PERFUME EXTRACTS AND RARE MATERIALS
The strength ofElectimuss London is due to its concentration: each fragrance is composed of Perfume Extract, with 25 to 35% pure oils. A rare intensity that guarantees exceptional projection and longevity — a single spray is enough to last the day. The house selects precious oils and resins, sometimes so rare that they cannot be produced on a large scale, to compose rich accords where wood, amber, oud, incense, saffron and leather meet.
The bottle continues this Roman story: a heavy, fluted glass that evokes Doric columns, topped with a gilded metal cap reminiscent of the Imperial Eagle, a symbol of honor and power. Every detail, from the top note to the box, reflects the brand's commitment to timeless luxury and confident niche perfumery.
COLLECTIONS INSPIRED BY THE LEGENDS OF ROME
The universe Electimuss London unfolds across several collections, each telling a facet of Roman greatness. The collection Eternal celebrates everyday fragrance with easy-to-wear compositions like Trajan, with sparkling citrus fruits and a woody-amber trail, or Imperius, more floral and musky. The collection Emperor highlights the most precious ingredients, while the collection Consort reinvents emblematic materials in collaboration with the best perfumers. The collections Nero and Explore explore epicurean pleasures and the distant horizons discovered by the Romans.
Fragrances like Caspian Cherry, gourmand and sensual around black cherry and chocolate, or Mercurial Cashmere have contributed to makingElectimuss London a critically acclaimed reference. A house to discover alongside other niche gems from our selection, such as Borntostandout and Tobba, to create a truly unique olfactory wardrobe.
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