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Air Jordan 1 Low
Other collections
AIR JORDAN 1 LOW: THE ICONIC LOW-TOP MODEL
THE STORY OF THIS NIKE THAT BEGAN IN 1985
A true symbol of hip-hop and sports culture, the Air Jordan 1 is considered a classic and a must-have in the sneaker world.
This iconic silhouette, originally intended for the basketball court, was created in 1985 by Peter Moore, the designer who also created the Nike Dunk that same year.
Built around a clean design close to the Air Force 1, it is the first pair of shoes marketed by the Air Jordan brand, co-created by Michael Jordan and Nike.
Just like on the original model, among the details you’ll find the famous winged basketball, the "Jordan Wings". In terms of performance, Air technology has equipped the sole since 1985 for cushioning and comfort.
As a side note, the first version, named Bred, was not to Michael Jordan's liking: “They make me think of the devil,” he said.
A LOW-TOP RANGE FOR WOMEN AND MEN
While the 1985 model was a high-top, the Jumpman brand has since expanded its range. Alongside the Air Jordan 1 High and the Air Jordan 1 Mid, with a collar stopping at mid-ankle, a low-top version completes the trio.
The Air Jordan 1 Low opts for a low-cut shape (low-top), ideal for summer outfits or for those who like to vary their style. Women or men: everyone can find their pair.
A MODEL GROWING IN POPULARITY
Since the rise of retros in the 2000s, Jordan had been focused on its High model, the premium offering in its range. The Mid and the Low were positioned as pairs at a more accessible price point.
But in recent years, the Jordan Brand has made a real shift, as seen with the Air Jordan 3 or the Air Jordan 4. In 2016, only 4 of the 40 pairs offered were AJ1 Low; in 2019, there were 17 Low out of 80.
The current catalog includes more limited editions, with premium materials and carefully crafted details, such as the AJ1 Low Paris. The original retro colorways also come in the low-top version: Royal Toe, Shattered Backboard or UNC. A strong momentum much appreciated by sneakers culture!
TRAVIS SCOTT AND COLLABORATIONS
It's impossible to talk about the Low without mentioning the Air Jordan 1 Travis Scott: Reverse Mocha, Black Phantom, Medium Olive, Velvet Brown, Canary, the Fragment as a trio with Hiroshi Fujiwara or, more recently, Shy Pink and Tropical Pink. Every reverse-Swoosh colorway becomes an instant heat! Zion Williamson, Chris Paul and Eastside Golf have also created their own versions.
KEY COLORWAYS: PANDA, WOLF GREY, UNC
When it comes to colors, there's something for everyone! In black and white, the Panda goes with everything, while the Triple White delivers an all-white look, available alongside Jordan 1 Blanche. The Wolf Grey opts for a light grey, and the UNC features the University of North Carolina sky blue, a staple of our Air Jordan 1 Bleu selection.
Purists will go for the red, white and black of the Chicago, inherited from 1985, or the black and red of the Bred Toe, two essentials from the Jordan 1 Rouge. Softer in tone, the Mocha reworks the silhouette in a coffee brown.
HOW TO WEAR THE AIR JORDAN 1 LOW?
The design low-top and streamlined design of this iconic pair works with any outfit. Straight-leg jeans, wide-leg pants or shorts: these sneakers complete a classic look with a very current streetwear vibe.
Smooth leather, tumbled leather or textured materials, contrasting details: from understated black and white to the new seasonal colors, there is a Low for every style, every look and every budget.
WHAT SIZE SHOULD YOU CHOOSE?
The Air Jordan 1 Low fits true to size: take your usual size, and go half a size up if you have wide feet. Sizes start at 35.5 on many pairs, and some models are even available in baby sizing (TD).
THE PRICE OF AN AJ1 LOW
The price varies depending on the colorway, size and rarity. Expect to pay around one hundred euros for a classic Low, between €135 and €215 for most Low OG, and from €460 to over €2,000 for collaborations signed by La Flame, the grails of the collection!
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