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Adidas Campus 00s
This summer, the iconic Adidas Campus 00 is making a strong comeback. With its timeless design and cultural heritage, it has become the go-to shoe of the moment.
The history of the Adidas Campus dates back to the 70s, when it was originally designed for basketball courts. However, it was in the 80s that it found its true success by becoming one of the symbols of urban culture. Indeed, it was in neighborhoods driven by hip-hop that the Campus found its playground, quickly reaching icon status thanks to an unbreakable association with the legendary group Beastie Boys. The high point? The cover of their legendary album“Check Your Head"released in 1992, where the pair takes center stage.
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But fans aren't the only ones won over by the Campus: the skate culture has also embraced it. Known for its comfort, flexibility and durability, the Adidas Campus quickly became the go-to shoe for skaters. Its ability to absorb shocks, withstand intensive wear and offer flawless grip on the board makes it a go-to companion. Moreover, to meet the growing demand from the skate community, Adidas even launched a special edition called "Campus Vulc" which is recognizable by its thinner sole and the "skateboarding" mark on the bottom of the heel.
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This summer, the Adidas Campus 00 is undeniably back in full force, having already been the subject of collaborations with major streetwear names like Bape and even the king of latin-trap, Bad Bunny. Its success is largely due to the Y2K trend and the oversized trend, as its chunky silhouette pairs perfectly with baggy jeans and jorts. At Wethenew, this urban culture icon is more on our radar than ever. We're even wondering whether the Dunk Low has finally found a worthy rival…
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