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Uniqlo x KAWS
KAWS New Yorker who is part of the trend of modern art and street culture. UNIQLO, ART AT THE SERVICE OF STREETWEAR
KAWS, INFLUENTIAL ARTIST OF STREET-CULTURE
Kaws real name, Brian Donnelly is a New York artist who is part of modern art and street culture. Kaws is a designer, painter, sculptor capable of adapting to any environment. He began his apprenticeship in animation after successfully completing his studies at the very famous School of Visual Arts in New York. Very quickly he left to graffiti in the streets of New York before redesigning advertisements by adding his universe. A true figure of the underground movement and the misappropriation of branding, he exploded in the eyes of the world with his creation which has now followed him forever, the character Companion. There we find an easily recognizable figure with crosses in place of eyes, resembling the Disney style and following a creative approach similar to Takashi Murakami and his flowers. He quickly made a name for himself in the art world, his work can be found in the biggest museums such as the High Museum in Atlanta, the Modern Art Museum in Fort Worth or even exhibitions in the Perrotin gallery in Paris. But what makes him famous among the sneaker community and streetwear these are his collaborations and in particular one with Uniqlo.
KAWS x UNIQLO, AN ICONIC COLLECTION
Kaws is not only a simple artist he is above all a designer with a pronounced taste for mode. The artist from Brooklyn will revisit the classic men's and women's wardrobe of the Japanese brand Uniqlo. Through several collaborations, he integrates his universe with prints featuring his famous Companions. We thus find a first series of t-shirts, crewnecks, hoodies and soft toys on the universe of Peanuts. A collaboration that will end up out of stock very quickly. Then he will rethink the children's cartoon Sesame Street with a magnificent box of soft toys and a series of colorful t-shirts. But it’s his pack of t-shirts released in 2019 that will mobilize the community and literally drive the artist’s fans crazy. He offers us magnificent t-shirts emblazoned with his own creations free from any universe. Thus we find the T-Shirt KAWS Pink BFF White, the T-Shirt KAWS Flayed White or even the T-Shirt KAWS Gone White. Sold out in just a few minutes, these pieces are now considered collector's items. Kaws will subsequently continue its collaborations in the world of luxury at the request of Kim Jones, artistic director of the men's collections of Dior. He has even become, in the space of a few years, the most influential artist in streetwear and haute couture.
A SUCCESSFUL SNEAKER COLLABORATION: JORDAN x KAWS
Kaws entered the sneaker market through large door by collaborating with Jordan Brand. In 2017, the two entities unveiled a Air Jordan 4 entirely composed of an upper in gray suede on which we notice Kaws Companion patterns inlaid in relief. In addition to this iconic colorway , there is a glow in the dark outsole. revealing in the night an artwork by the graffiti artist of Brooklyn. Extremely limited release, it is one of the jewels that all sneakers fans and collectors dream of having. For Cyber Monday, we saw this sneaker revealed in a new color, full black. Maintaining its details and all its charm, this Jordan 4 is a must have to have in your wardrobe. Kaws is no longer just a street artist, he is an influential inspirational model who impacts the art and sneaker market.
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