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Stronger
STRONGER, THEACTIVEWEAR FEMININE FROM STOCKHOLM
A SWEDISH BRAND BORN ONLINE IN 2014
Stronger was founded in Stockholm in 2014 by Henrik Grundén, Juri Gendelman and Joel Almqvist, with a model that was still rare in sportswear: sell directly online, without intermediaries, and let the data tell which colors, which cuts and which markets to develop. The bet is won quickly. In 2020, the brand exceeded 30 million euros in sales in more than 120 countries, and the Nordic fund Polaris enters the capital in 2021 to accelerate. In 2025, Stronger opens its first physical store, in Bibliotekstan, the flagship district of Stockholm.
What sets it apart in a market saturated with feminineactivewear is the aesthetic. Where its competitors do black and sober, Stronger doesexpressive : animal prints, full colors, pieces designed to be seen in the gym as well as in the street. And manufacturing that favors recycled fabrics and limited series.
SIGNATURE ONE, THE LEGGINGS THAT MADE THE BRAND
The Signature One Leggings is the founding and best-selling product: high waist that holds without compressing, opaque and stretchy fabric, cut that sculpts without marking. These are the leggings that built Stronger, 's reputation and the entry point into the brand. The Bra Active Sports, with medium support, is the bra that goes with it.
THERMAL: THE WINTER RANGE
The Thermal range is the most present in our selection, and the most relevant this season. A brushed fabric on the inside, smooth on the outside, which retains warmth without bulk: the Thermal Leggings, the Thermal Poloshirt with zipped stand-up collar and the Thermal Jacket, each in Black and Dark Brown. Together, they form the complete winter running or walking outfit — and worn mismatched, an outdoor wardrobe that doesn't have theair of sports outfit.
For the rest, the line Relaxed — Wide Sweatpants with wide leg and Sweatshirt — is the locker room after exercise: soft fleece, a loose cut, in the same spirit as our jogging pants but designed for the female body.
STRONGER IN THE LOCKER ROOM WETHENEW
Stronger is the only brand ofactivewear feminine from our selection, and she is there for a reason: her pieces cross the door of the gym. The Thermal Poloshirt with the Wide Sweatpants and a women's sneaker retro-running — an New Balance 530, an ASICS — is a city outfit. For running, the shoes running ,On and Hoka shoes are the natural companions of the Thermal range. The jogging department brings together the Relaxed Sweatpants to the other stockings in our catalog.
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