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Jordan X Off-White
JORDAN x OFF-WHITE: A NEW READING OF STREETWEAR
JORDAN BRAND: THE HISTORY OF AN EMBLEMATIC BRAND
Jordan : an iconic name for a legendary brand. While its name is known to everyone, its history is a little less so. To find out more, you have to look at the man behind its creation: Michael Jordan. Probably the best-known athlete in the world, the man nicknamed “ His Airness ” is one of the most admired sportsmen in history, no doubt because of his incredible performances and his countless records. 1984 is the year that marks the start of the sponsorship contract linking the sports brand Nike and Michael Jordan. As an aside, after being turned down by Converse, MJ in turn declined an offer fromAdidas before finally accepting the contract with the brand with the swoosh, which promised him 2.5 million dollars over 5 years, the creation of a clothing line in his image and the payment of royalties on every item sold.
Today seen as one of the most sought-after sneaker brands, Jordan does not hesitate to rework its models by collaborating with other brands and artists, or by offering special editions. There is for instance the Air Jordan 1 Retro High Off-White Chicago “The Ten” in collaboration with Off-White, or the Air Jordan 1 Retro High Spider-Man “Origin Story”, paying tribute to the legendary Marvel hero. But also the collaboration with the rapper Travis Scott revisiting the iconic Air Jordan 1, without forgetting the remarkable Air Jordan 1 Mid Fearless Maison Château Rouge imagined by Youssouf Fofana, founder of the Paris-based label Maison Château Rouge.
OFF-WHITE: A RAPID RISE IN THE WORLD OF STREETWEAR
Virgil Abloh created the brand Off-Whitein 2013. But who is this man of many skills? Virgil Abloh did not start out in luxury. He holds a degree in architecture and civil engineering and so became an architect by training, before moving into music as a DJ. He also went into ready-to-wear, and began by launching his first clothing brand, named Pyrex , before devoting himself almost entirely to fashion. The added value of Off-White ? The blend of assertive luxury with on-trend streetwear. The brand draws on the way the greatest luxury houses operate, putting forward the exclusive side of its creations. Quickly establishing itself as a benchmark in fashion and worn by the biggest American stars, Off-White then multiplied its collaborations without ever losing sight of its own world. So, between partnerships with brands such as Nike, Ikea, Evian or Levi's and artists such as A$AP Rocky, Jay-Z or Kanye West, Virgil Abloh was even appointed by the great French house Louis Vuitton as artistic director of the menswear collections. A genuine figure of the fashion world, he is the symbol of the meeting between streetwear and haute couture.
JORDAN x OFF-WHITE: THE ART OF ELEVATING STREETWEAR
The two labels have already met three times in the past, reworking the silhouette of the emblematic Air Jordan 1. Not intending to stop there, Virgil Abloh decided to reinterpret the Air Jordan 5 in a grey and black colourway, inspired by the Air Jordan 5 Black Metallic, the first pair of sneakers his parents gave him as a child. This new creation was imagined around the collection Jordan Chicago Collaborators , inspired by the colours of the metro lines of the city of Chicago and released for the All Star Weekend 2020. To go with the Air Jordan 5 Off-White Black, a capsule collection made up of five pieces of streetwear was designed in the colours of the pair of sneakers, so as to match it perfectly. It is the first time we have seen a clothing collection bringing these two brands together, an occasion for the logos of the two brands to merge and give rise to a previously unseenvisual, found in a red colourway on every piece of the streetwear line. The Jordan Chicago Collaborators apparel collection is made up of a jacket in woven nylon, a hoodie , a tee, a pair of trousers in adjustable nylon, as well as a belted jumpsuit , already available on Wethenew.
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