Swatch x Audemars Piguet
Swatch x Audemars Piguet : the watchmaking collaboration that reinvents the codes
Announced in spring 2026 and launched on May 16, the collaboration Swatch x Audemars Piguet is the most anticipated watchmaking event of the year. After the box of the MoonSwatch in 2022, Swatch strikes hard again, this time joining forces with the legendary Le Brassus factory, Audemars Piguet, famous for having revolutionized luxury watchmaking in 1972 with its Royal Oak signed Gérald Genta. The result: the Bioceramic Royal Pop Collection, which combines the pop audacity of Swatch and the watchmaking rigor ofAudemars Piguet to offer eight pocket watches that are as accessible as they are collectible.
The Royal Pop Collection pays homage to two icons: the Royal OakAudemars Piguet and the POP range of Swatch, famous in the 80s for his design modular and its bold colors. Each piece is like a pocket watch designed to be worn or displayed as desired, thanks to a unique clipping system available in three cord lengths. At the heart of each model beats an all-new hand-wound version of the signature movement SISTEM51, now without central screw and decorated with an exclusive Pop Art pattern. The collection consists of eight colors with multilingual names: Otto Rosso (red), White Eight (white), Green Eight (green), Blue Acht (intense blue), Lan Ba (light blue), OTG Roz (rose), Ocho Negro (black) and Orenji Hachi (orange), offered in two case styles: Lépine or Savonnette. Everything is designed in BIOCERAMIC, this material patented by Swatch composed of two thirds of high-end ceramic and one third of bio-sourced materials derived from castor oil, for a silky matte finish and increased durability. Find all of this historic collaboration in our selection collectibles, dedicated to the most sought-after pieces of the moment.
How to get a Swatch x Audemars Piguet Royal Pop?
Officially, Bioceramic Royal Pop Collection is only sold in a selection of stores Swatch across the world from May 16, 2026, with a strict rule: one watch per person, per store and per day. As with the MoonSwatch in its time, the enthusiasm is massive and the impressive queues from the first hours make the purchase in store complicated for the majority of collectors. For those who were unable to travel or who wish to complete their collection with several colors, Wethenew offers an authenticated selection of the most coveted pieces from the collaboration. Each watch is appraised and guaranteed 100% authentic by our teams, in line with our usual commitments on sneakers and streetwear. A real opportunity to get your hands on one of the most significant watchmaking collaborations of the decade, to wear as a statement piece or to keep as a collector's item with great potential.
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