){kind=logo}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=logo}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=logo}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
Nike Fear of God
NIKE FEAR OF GOD, BETWEEN SPORTWEAR AND INNOVATION
FEAR OF GOD, ONE BRAND, ONE MAN: JERRY LORENZO
Fear Of God, the cultural mix of grunge rock and hip-hop. This brand was founded by Jerry Lorenzo in 2013. Son of a famous American baseball player and fervent believer, he quickly became interested in fashion. Despite his lack of experience, he set up his brand and his own label: Feat Of God.
Inspired by personalities like Kurt Cobain or even Allen Iverson and influenced by his faith, Jerry creates models whose soul lies in the curves. The brand works on long and oversized silhouettes and plays on the layering of light materials. The comfort and practicality aspects of clothing are at the heart of Jerry Lorenzo's creations. The brand is becoming more and more popular thanks to the validation of many influential personalities such as Kanye West, Kendall Jenner and Justin Bieber. They will not hesitate to publicly acclaim the artistic style and products imagined by the American designer. With looks ranging from acid-washed jeans, to XXL denim jackets, and plaid flannel shirts, the designer brings together hip-hop and grunge influences for a current and popular result.
THE FUSION OF SPORTWEAR AND FASHION
Jerry Lorenzo draws on his childhood and his experiences to infuse his brand and his vision of fashion to his label. He thus revolutionized the world of fashion by succeeding in creating a trend of “luxury sportwear ”. Combining sport and fashion, a childhood memory that has followed him since the start of his rise in the haute couture.
"When I was little... in the 80s and when I finished high school in the 90s, unlike today, it was famous athletes and professional sportspeople who dictated the way we wore our clothes on a daily basis" Jerry Lorenzo
The founder of the American label has always wanted to highlight the impact of sport and fashion in everyday life. Fear of God is not just a brand, it's a way of thinking, it's feeling style, believing in your dreams and feeling good in your clothes. Thus we saw the appearance of hoodies, wide-cut t-shirts with great comfort reminiscent of the clothes worn by sneakers in the 90s.
The brand will also influence the popular revival of merchandising in concert with the clothing designed for Justin Bieber's "Purpose Tour". Fear of God then collaborates with different brands, establishing its position as a strong emerging brand in the fashion world. We can take the example of the collection with Nike which includes an ultra-popular sneakers line. Like Virgil Abloh and Off-White, Jerry Lorenzo and his brand have today become essential figures in fashion and streetwear!
A MARKING COLLABORATION: NIKE FEAR OF GOD
Fear of God and Nike offers us a revolutionary collaboration. With his first silhouette Air Fear Of God released at the end of 2018, Jerry Lorenzo takes a new look at the sneakers basketball from the swooshbrand. But the strength of this collaboration lies in its creative dimension, Fear Of God does not rework a model, it innovates by inventing their own silhouette under the pen of Jerry Lorenzo.
"It is a shoe which should only be judged according to the emotion it arouses in a child who sees it for the first time, whatever it may be" Jerry Lorenzo
This futuristic design silhouette is made up of a slipper base framed by a flexible structure composed of mesh and TPU. The blue translucent part "Zoom" inlaid on the sole brings a more technical approach to the pair. And for the final touch, nothing beats a mini swoosh recalling the collaboration with Nike. Available in several sober colors like the Sail, Black or Light Bone, this sneaker was quickly adopted by fans of sneakers. We also saw a second version with a large swoosh which saw the light of day. To fit into a more dimension, lifestyle, Fear of God will release two less technical silhouettes with the Air Skylon 2 and the Air Fear of God Raid. Likewise, we find a collection of clothing recalling the inspiration of the label. With this collaboration Fear of God has managed to amplify its influence, to the point of becoming part of the lasting collaboration of theOregon.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}