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Fear of God
FEAR OF GOD, THE ACCOMPLISHED WORK OF JERRY LORENZO
FROM RETAIL TO FASHION SHOWS, A DAZZLING APOGIE
Jerry Lorenzo was born in 1977 in Evansville and grew up in Chicago. His father, Jerry Manuel, was a great player, coach and manager of the Chicago White Sox and the New York Mets, an American baseball team. Very early on immersed in the world of sport, Jerry Lorenzo studied at a business school and even planned to launch into a marketing business linked to sport.
At the same time, he worked in retail and developed a passion for this activity in which he would end up delving into full-time. In 2013, he ended up launching his brand Fear of God which became a must-have in streetwear thanks to cutting-edge interpretations of urban pieces, such as sleeveless zippered hoodies, extra-long t-shirts, bomber jackets... The release of Military Sneakers projects the artist and its brand towards great success and, what's more, is timeless...
CUTTING-EDGE COLLABORATIONS
Fear of God is also marked by breathtaking collaborations. It launches in 2018 with the brand with the Swoosh a series of exclusive models, specific to the identity of the Californian brand. We notably remember the iconic Air Fear of God 1 or the Air Skylon 2 Fear of God which were a great success both in terms of image and sales.
It was also in 2018 that Jerry Lorenzo decided to create Essentials, urban streetwear brand incorporating the modern codes of Fear of God. As a result of the work of the artist's two works, several collections are released with crewnecks, hoodies, t-shirts and other streetwear pieces branded “Essential Fear of God ». More recently, Converse succeeded in establishing itself as a new brand collaborating with FOG, and imagined 3 colors of Chuck Taylor All-Star 70s, in sober tones like the image of the Californian brand.
A DESTINY AGAIN UNCERTAIN
But the story of Fear of God has yet to be written and the destiny of the brand is not entirely clear. Indeed, as Jerry Lorenzo announces in several interviews, the important thing for him remains to find a balance. « Fear Of God is not a brand, it is a conviction ” he says. “I might make some furniture,” he adds with a touch of humor. This clearly shows one thing: Jerry Lorenzo knows how to adapt and proudly assumes the direction he wants to take.
The end of the collaboration with Nike announced at the start of 2020, having had the effect of a bomb within the sneakers, community, underlines this aspect of the brand. Inspirations drawn from icons of the city of Chicago such as Virgil Abloh or Kanye West places Jerry Lorenzo among the greatest in the fashion world today. A world full of changes and developments, which do not scare him, quite the contrary...
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