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Nike "We Air"
NIKE WE AIR : A CONTEST SNEAKERS REVOLUTIONARY
NIKE, Close to his community: Forward vote
Nike is a company renowned since always for its commitment and its constant desire to innovate. Over the years the American brand has been invested more and more in the discovery and highlighting of independent creators and new talents. A formidable initiative for the universe of sneakers. We note in particular through the many recent collaborations of swoosh with creators, artists or even athletes like recently with Virgil Abloh and his brand Off-White.
In this dynamic of sharing and freedom of exchange with its fans, the brand has organized an event for several years as part of its Air Max Day, celebrating the revolutionary technology of the bubble ofair. Thus in 2016, for the Air Max Day 2017, the brand ofOregon left enthusiasts to vote for the reissue of their favorite model and it is the Air Max 1 Atmos Elephant Print who won the vote. In this same throw, there is a unique competition in 2017. Nike invited twelve creators, designers, DJs around the world nicknamed "Revolutionairs", in order to imagine the Nike Air Max of tomorrow. The hybrid models were then subject to the vote. And it's there Air Max 1/ 97 of Sean Wotherspoon who will win the competition hands down. A real iconic sneaker, this silhouette plays on the Corduroy velvet and the colors, recalling the vintage trends of the 70s. Nike has struck a big blow and ensures his position as a leader in the market of the sneakers.
An exceptional competition: NIKE Paris we AIR
This is how in 2018, the SWOOSH brand decides to launch the competition Nike We Air. The concept of the event is to bring together creators from all over the horizon and from all over the world. Thousands of Paris participants in Shanghai, Passing by New York, Scramble, Tokyo or London had the opportunity to reinterpret emblematic models of Nike and more particularly that of Air Max. Among the 18 finalists, 6 participants were selected and will have the chance to see their creations marketed on a large scale. Thanks to this contest, their designs are now real models. This collection Nike We Air 2019 Included iconic silhouettes revisited by the most ambitious creators. We find :
- There Nike Air Max 97 London Summer of Love of Jasmine Lasode Who is inspired by his life and a romantic meeting in the streets of Camden in London. The pair adopts a palette of colors; summer, combining yellow, green, blue, orange And rose, which represent the romantic emotions and the colors of the city district.
- There Nike Air Max 97 Shanghai Kaleidoscope created by Cash ru. The artist was inspired by the city of Shanghai and his skyscrapers for the design of this pair. The model has a sky blue base mixing several materials like suede and several layers of TPU in black leather. White notes is embellished with red details come to give an air side to the look of this Air Max 97.
- There Nike Air Max 1 Tokyo Maze designer Yuta Takuman is inspired tokyo. Guided by the atmosphere of this city grid by the metros lines, this silhouette dresses with straight lines coming to mix and create a real labyrinth. The two -feet empeins with two -color and white two -color visuals are echoed like both sides of the same room.
- There Nike Air VaporMax Plus Paris Works in Progress imagined by Lou Matheron. With gray colors on a neoprene upper, a safety strap and an Icy sole, this pair adopts a design Modern inspired by the French capital and more particularly of the modern architecture of the work of the new French courthouse.
- There Nike Air Max 98 The mezcla created by Gabrielle Serrano aka Queen Leo. The artist says he was inspired by the excitement of the city of New York to create this more than original pair! A culturally diversified, the pair, just like the city, adopts a complex visual and filled with colors. They will in turn evoke different key elements of the city such as the statue of freedom or the Hudson river for example.
- There Nike Air Max 97 of Gwang Shin, inspired by the city of Seoul. This model displays a black leather base. The light signs which, in the evening, flood the city of Lumière, come to reflect on the pair with colored undulations. The colors chosen take up the red, blue and white tones of the national flag.
A new program: NIKE By you workshop
Nike By you workshop is a new platform developed by Nike which gives creatives around the world the opportunity to be able to create and market their own sneakers. Thus each creator can tell his story and reinterpret all art forms such as the Music, THE Movie theater, there Paint. But what is really avant-garde and innovative, this is the brand's approach to swoosh which accompanies throughout the creation process the designer providing equipment and technology. Once the personalized model has been created, Nike provides a dedicated platform to sell the sneaker of all creators. Then it is up to the creative to make your own communication and all the income from its model returns to him. Nike Gradually succeeded in involving its community with this revolutionary program, a true incubator of new talents.
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